How a Custom ADU Builder Closed a $195k Project by Mastering Their Follow-up.
The story of how our automated nurture system closed a six-figure deal during a complex, 6-month sales cycle.
Disclaimer: this is not a sales call, but a Free consultation on how our system can be implemented in your business.
Executive Summary
Client: Summit Creek Homes
Industry: ADU Design-Build
Key Result #1: +$195,000 In a Single Project Closed
Key Result #2: 30% Faster Contract Signing Time
The Challenge
Sarah, the owner of "Summit Creek Homes," is an incredible designer running a high-end firm where each project is worth six figures. Her challenge was the grueling 6-month sales cycle. In the long weeks between meetings, prospects would go cold. Communication was scattered across dozens of different email threads, and high-value clients started to feel neglected, causing their initial confidence to fade. The breaking point came after losing a $300,000 project from a prospect who emailed her saying, "we felt a bit neglected and ended up signing with another builder who was more proactive." It was a devastating, preventable loss caused entirely by a lack of a system.
The Solution
We needed to build a system that made every prospect feel like they were Sarah's only client, even during the long waiting periods. We first built a custom pipeline with stages that mirrored her long sales cycle. Then, we created the "90-Day Nurture Engine"—a fully automated email sequence that sent a valuable, non-salesy touchpoint every two weeks. These emails included guides to permitting, videos of past projects, and articles on design trends, keeping her brand top-of-mind and building authority over time.
The Results
A high-value prospect who had gone quiet for 6 weeks replied to one of the automated "Nurture Engine" emails and said, "Thank you for sending this, this is incredibly helpful. We're ready to move forward with the design phase now." The system had revived a deal she was sure was dead. Sarah now feels in complete control of her pipeline, and her professional, consistent communication has shortened her sales cycle by 30%. Most importantly, she recently closed a $195,000 project from a client who specifically mentioned that the "professionalism of her follow-up process" was the deciding factor.
"Losing a single six-figure ADU lead because of messy follow-up is devastating. The Autopilot System makes us look like a highly professional, organized firm from the first click. It closed a deal for us that I know would have otherwise fallen through the cracks.”
– Sarah, Owner, Summit Creek Homes
Your Business. Your Rules.
Book a free, no-obligation strategy call today. In 30 minutes, we'll map out the exact Autopilot System for your business to increase profits, eliminate chaos, and win back your time.
Disclaimer: this is not a sales call, but a Free consultation on how our system can be implemented in your business.